Abernathy MacGregor launches digital offer

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NEW YORK–(COMMERCIAL THREAD) – Abernathy MacGregor, a leading strategic communications advisor, today announced the launch of a dedicated digital offering focused on integrating and advancing the firm’s digital expertise to serve clients from all sectors and areas of practice. The digital offering is the latest addition to Abernathy’s growing list of services providing customers with a comprehensive suite of stakeholder communications in an increasingly complex and interconnected world.

“With the launch of a dedicated offer, we are strengthening the state of mind according to which digital is an essential consideration for each client facing a situation of transformation, or seeking to build or protect their reputation via all communication platforms. possible that he uses, ”said Tom Johnson, CEO of Abernathy Mac Gregor. “As major stakeholder groups use digital channels as their primary means of collecting, evaluating and sharing information, our mission is to provide both specialist expertise and tailored strategies to shape the conversation and deliver it to stakeholders. most important audiences, with tangible and measurable results. . ”

Abernathy’s digital offering will be overseen by Akeem Anderson, who joins the company today as senior vice president. He will partner with the firm’s research, data and information team, creative departments and all practice areas of the firm to help grow the offering. Akeem brings extensive experience advising clients on innovative integrated digital communications in special situations, corporate reputation, public affairs and internal communications campaigns.

“I am delighted to join Abernathy at a time when digital is unmistakably at the forefront of every company’s communications strategy, ”said Mr. Anderson. “By expanding the firm’s digital offering to all of our practice areas, I believe we can generate even more value for our clients as they seek to solve their complex problems.

“I am delighted to welcome Akeem to the firm to strengthen our digital capabilities and collaborate with our expert practitioners on a variety of assignments, ”added Mr Johnson. “As it assesses how we can better serve our customers, Akeem will also focus on expanding the offering with key hires and resources.

Prior to joining Abernathy, Akeem was a Director at Brunswick Group where he led the development of digital and social strategies for a variety of clients. During his career, Akeem has worked with companies in industries ranging from consumer brands to hospitality, as well as with leading energy providers, publishers and nonprofits and NGOs. . Representative clients include Nike, Pinterest, The Kellogg Company, Marriott, Hyundai, Elkay, ScottsMiracle-Gro, the NAACP, the Obama Foundation, the Law School Admissions Council, PolitiFact, and the National Foundation for Infectious Diseases. Anderson is also an award-winning former multimedia journalist, having been a producer at WJBK FOX 2 Detroit and a reporter for the Tallahassee Democrat, a Gannett newspaper. He graduated from Florida A&M University.

Abernathy advises companies on effective communication with stakeholders. The firm continues to expand its offering to meet changing client needs as business, political and social issues converge. Over the past few years, the firm has added expertise and launched new practice areas and expanded capabilities, with key recruitments in public affairs, research and corporate governance and now, digital. This growth builds on the company’s established reputation, built over 35 years, as a strategic communications advisor at critical times for CEOs, directors and senior executives.

About Abernathy MacGregor

Abernathy MacGregor is a leading strategic communications advisor who provides communication, engagement and advocacy expertise that helps clients create and preserve value, seize opportunities and solve problems in the highly complex world, dynamic and interconnected today. Since 1984, the company has provided superior, personalized communication strategies and an intensely collaborative and energetic engagement with its clients. Abernathy operates from offices in New York, Houston, Los Angeles, San Francisco and Washington, DC and with a presence in Chicago. The firm is a founding member of AMO, the leading international network of strategic communication consultants.


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