milton: Stakeholders upset over government’s failure to promote tourism in region | Mysore News

Mysuru: Six months ago, former Chief Minister SM Krishna, as he launched Naada Habba celebrations atop Chamundi Hills, called on the state government to give the tourism sector a boost much needed whip. He had further suggested the need to promote Mysuru district as a potential hub for all tourism-related activities. This exhortation addressed to the state government by a former CM had raised hopes among those involved in the tourism sector in Mysuru, reeling from the losses suffered due to the pandemic.
However, little has changed on the ground – in fact, the third iteration of the pandemic has further crippled the sector, just when it looked like things were looking up. Stakeholders are understandably upset with tourism department officials briefing them on the Arabian Travel Mart Expo scheduled to be held next week. “What can we do when we are only informed a few days in advance? This reflects the government’s apathetic attitude towards the sector. There is no will to exploit the potential that such an event offers to expand the industry in the entire Old Mysore region,” said one such player.
Founder and Director of Karnataka Tourism Society, BS Prashanth, pointed out that Mysuru is one of the most visited tourist destinations in South India. “Despite the limitations in terms of infrastructure, connectivity and promotion, the sector generates an annual income of Rs 50 crore and generates employment. But the authorities concerned do not seem too eager to improve the facilities. We need good roads, parking lots, clean water and clean toilets,” Prashanth said, stressing that even Mysuru Dasara’s festival needs to be promoted more vigorously.
From Chamundi Hills to Mysuru Zoo, to an extensive list of historic structures dotted across the cityscape, the heritage city has a lot to offer tourists of all shades, he added. “As many as three million visitors flock to Mysuru each year, but this number has not increased for a few years now due to lack of aggressive marketing. We suggested constructing a Dubai-like fountain at Krishnaraja Sagar Dam (KRS) and introducing a one-stop ticketing system,” Prashanth said.
Mysuru DC Bagadi Gautham highlighted plans to improve connectivity to the district by road and air to attract more tourists. “We are developing a tourist circuit plan which will cover destinations not only in Mysuru but also in the neighboring districts of Hassan, Kodagu, Hassan and Mandya,” he said.

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