Sales of Explorers made in the Calumet area drop again in November | State
The locally-made Ford Explorer SUV saw sales drop 3.1% in November from a year ago, largely due to chip shortages that shut down the Chicago assembly plant for weeks This year.
After getting off to a good start, Explorer sales are now down for the year, after Ford cut production and shut down operations for weeks due to the global semiconductor shortage.
Overall, Ford and Lincoln sales rose 5.9% to 158,793 units last month, from 149,931 in November 2020.
In November, the Dearborn, Mich.-Based automaker saw a 4.5% increase in retail sales, a 2.9% drop in retail truck sales, a 25.6% increase in retail SUV sales and a 221.2% jump in retail sales of electrical appliances. Ford’s overall truck sales increased 4.6% and overall SUV sales increased 20.8%.
Ford has phased out low-margin cars, selling only 3,767 last month, down 65.9% from 11,037 in November 2020. It has shifted its strategy to focus on pickup trucks and trucks. More expensive and higher-margin SUVs that fatten its profit margin and is now projecting it to become the second largest manufacturer of electric vehicles in the United States.
“Our new products continue to roll, making Ford of America the best-selling automaker for the third consecutive month, a feat last accomplished in 1974,” said Andrew Frick, vice president, Ford Sales US and Canada. Ford was also the only major automaker to beat a year ago sales results for November. On the strength of the Mustang Mach-E, Ford posted record sales of electrified vehicles, growing more than three times higher than the segment as a whole Retail sales increased 4.5% from a year ago, with SUVs posting the best sales performance ever in November on record sales from our all-new Bronco family. We expect growth to continue, with the addition of 74,000 additional new vehicle orders in November. ”
In November, Ford sold 18,268 units of the Explorer, which is manufactured at the Chicago Assembly Plant in the far south near the state border, up from 18,848 units in the same month in 2020. After semiconductor shortages and repeated plant shutdowns, Explorer sales are down 0.5% from the first nine months of 2020 with 199,156 units sold, up from 200,136 the previous year.
In 2019, Ford also began manufacturing the Lincoln Aviator at the Chicago Assembly Plant after phasing out the Lincoln MKS and Ford Taurus. SUV sales fell 13.7% to 1,676 units last month, down from 1,942 in the same period a year earlier. Sales of aviators fell 3.2% to 19,284 units sold at the end of November, from 19,926 units in the first half of last year.
Ford employs more than 5,810 workers at the Chicago Assembly Plant and 1,290 at the Chicago Stamping Plant on US 30 in Chicago Heights. They have often been unemployed frequently this year, as the plant has been shut down several times due to a lack of semiconductors used in reversing cameras, lane assist and other modern features.