Sony Semiconductor Solutions Group Hosts “Sense the Wonder Day” for Stakeholders; The group establishes a new slogan to approach the company as a single entity

Today, Sony Semiconductor Solutions Company (SSS) hosted ‘Sense the Wonder Day’, an event to share with a wide range of stakeholders, including employees, the concept behind the company’s new slogan, ‘Sense the Wonder’.

SSS is a wholly owned subsidiary responsible for the of the Sony group Imaging and detection solutions activity. Prior to this event, SSS established a new corporate tagline to help a wide range of stakeholders understand the SSS Group business objectives and activities. This corporate slogan not only expresses the existence of the SSS Groupbut also transmits the SSS Group desire to “feel more curiosity” and to “make the world more full of surprises and excitement”. The SSS group will continue to address society as one through this slogan.

Key visual for Sony Semiconductor Solutions Group corporate slogan

feel the wonder

During the event, the President and CEO of SSS Terushi Shimizudevelopment engineers and employees from each of the company’s global offices took the stage to share the messages that SSS wishes to convey through “Sense the Wonder” and to discuss various challenges, initiatives, opportunities for technologies imaging and detection.

Kenichiro YoshidaChairman, President and CEO of Sony group company, also took the floor at the start of the event to deliver the keynote: “To continue to provide the world with ‘Kando (emotion)’ with No. 1 technology, it is essential to grasp the needs of the world and seize new business opportunities such as automotive image sensors and advanced artificial intelligence.The company’s new slogan, “Sense the Wonder”, includes “sense” as capturing people’s awareness and “wonder” as being attentive to the curiosity that arises from people. I felt this aligned with our company direction of “getting closer to people”. Shimizu then introduced SSS as “a company driven by technology and the curiosity of each individual,” and explained that SSS’s technology “will create the social infrastructure of the future, and will undoubtedly lead to a ‘sentient society’ in which image sensors will play an active role in all the aspects ts of life. Furthermore, he said, “The imaging and sensing technologies we are creating will allow us to uncover new knowledge that makes us question the common sense of the world and discover new hidden riches in our daily lives. “.

Please access the special site to learn more about ‘Sense the Wonder.’ :


Sony Semiconductor Solutions Company is a 100% subsidiary of Sony group company and the world leader in image sensors. We strive to provide advanced imaging technologies that bring more convenience and joy to people’s lives. In addition, we are also working to develop and bring to market new types of sensing technologies with the aim of offering various solutions that will take the visual and recognition capabilities of humans and machines to greater heights.

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Company slogan ‘Sense the Wonder’:

(C) 2022 electronic news edition, source ENP Newswire

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